With the onset of the internet and the necessity to be found easily on the web I now provide expert help in this area. For many new and established companies, knowing how to market themselves in the digital age, let alone do this effectively, is a major obstacle to success; gone are the simple days of Yellow Pages, it’s now all Adwords, CTRs, rankings, SEO etc.
Internet Expertise
And because the jargon is so baffling, it is all too easy to for internet marketing companies to mislead clients into believing that one particular piece of an overall solution will create endless business opportunities for them – in most cases it won’t. Getting a domain and a website will not get you customers – it has to be a part of an overall strategy, but listen to the advertisers and you’d believe that’s all you need!
Today, nearly every business will need an internet presence and a marketing strategy that compliment this; you need a means to drive new potential customers to your website – they won’t just find it (imagine what would happen if you built Harrods in the middle of a desert and don’t tell anybody!). So for the UK that means working with Google, as they dominate the market.
Below is a typical page from a search for pet sitters, but most people will not be aware that there are three different types of marketing strategy required to display these entries, or what the costs and benefits of each of the three are.
David Hardisty Ltd. specialises in helping businesses firstly understand their internet marketing options, and then implementing a marketing strategy that’s right for them, to get the clients they want at a price they can afford. And as a Google partner I am ideally positioned to be able to do this, delivering the same best practices the large multi-national companies deploy, and having Google’s immense resources available to me.
I look forward to working with you and creating the success you want!
Peter Maxted, Director Pets Homes & Gardens Company