I’ve posted several times about the growing importance of your website being mobile friendly and the impact it will have on your business if you ignore this now very important element when people search.

Earlier in the year Google announced the following: “Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

And on the 12th May 2016 Google released a mobile significant search algorithm update.

So how many users are changing the way they search?
Good question: I looked at some data for PHG, a pet sitting franchise I work with, and here is the search device change we’ve seen over the past twelve months:

April 2015: desktop 75% versus 25% mobile /tablet
April 2016: desktop 40% versus 60% mobile /tablet

I have to be honest, even I was a little taken aback at how big a change there had been in just twelve months!

If you want to test your website, click here to go to Google’s own mobile-friendly checker.

I can’t state this any clearer: if you are not mobile friendly this is going to damage your business, so get mobile asap, it’s easier and cheaper than you would imagine!